Smarter Business Ideas content plays out across website, eDMs, social channels and a tri-annual print magazine. In tone, look and feel, Smarter presents the world of small business as it truly is: full of pioneers, innovators, creative minds and local heroes. Rich in interviews, profiles and case studies, the content positions Telstra as a knowledgeable and empathetic business adviser, and encourages credible and relevant conversations about the brand’s products and services.
That positioning is both confirmed and cultivated with the Smarter Business Monitor, a bespoke survey that tracks and measures the effectiveness of Smarter Business content while also generating shareable content around the shifting experiences and attitudes of Australia’s small business community.
The character of the content is maintained through other content pieces including commercial case studies, white papers and LinkedIn content for Telstra thought leaders.